If you are searching for ways to increase the visibility of your music without going over budget, you have come to the right place. We have put together a list of fantastic resources that have been our go-to tools for successful and affordable music promotion. Whether you are a rising star or an established musician looking to expand your fan base, these tools are affordable and incredibly easy to use. Let’s go over them.
Beacons.ai
Beacons.ai is the complete platform for creators looking for an all-in-one solution. With a customizable Link-in-Bio powered by AI, effortlessly manage your creator store, create effective email strategies, secure brand deals, and handle invoicing—all without the need for coding or design expertise. Check out features like media kits, AI-driven brand outreach, and an income dashboard that simplify and improve your creator experience.
Canva
The first resource on the list is Canva. Canva is the go-to tool for visually improving your music marketing strategy because it is flexible, collaborative, and provides tools that benefit musicians. You can use Canva to create eye-catching and easy-to-use lyric videos, album covers, event flyers, merchandise, and more. If you decide to upgrade to Canva Pro, you will have access to even more advanced features and a wider range of design options.
SubmitHub
With 1,900+ quality-checked Spotify playlisters, music bloggers, and influencers reviewing and promoting your music, SubmitHub is a great platform to submit your music to blogs, playlists, and YouTube channels for potential features. More than 900,000 artists, publicists, and labels have used SubmitHub to get their music heard, making it a must-try for musicians of all skill levels.
Hubspot
Hubspot provides independent musicians like you with a wide range of tools and features that you can use to enhance your online presence, engage with fans, and manage your music career more effectively. It handles everything from marketing and sales management to analytics, lead generation, email marketing, and so much more.
And these are just a few of the things it can help you with. It is important to keep in mind that the features change based on the subscription plan you choose, and if you have never used the platform before, it does take some getting used to. The $25 monthly Starter plan has a few great features for those on a budget.
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Spotify for Artists
Get Spotify for Artists now if you aren’t yet taking advantage of all the amazing features it offers! You can use it to promote your music by submitting songs for playlist consideration and getting featured in curated playlists such as Release Radar and Discover Weekly. You can also track song performance to help you plan strategically and access detailed analytics to understand your audience. You can even find collaborators by looking through similar artists and their audiences and link to your merch store directly from your Spotify profile.
Amplify
Amplify is an awesome platform that lets musicians promote their music with creative link pages that truly represents them. Their smart links, pre-saves, bio links and more are all seamlessly designed to make an impact on your audience.
Chartmetric
Chartmetric is a tool which gives you a bit of everything from every platform. Analytics and data from Spotify, Apple, Shazam, YouTube, Amazon, Deezer, Radio, SoundCloud, TikTok, Wikipedia, Instagram, Facebook, Twitter, Beatport, and more all in one place. Depending on if you utilize their Free or all-access Premium tier, you can get whatever you need depending on what’s most important to you.
SoundCloud Promote
Promote is a self-serve tool on SoundCloud that lets you choose targeting options (like age, gender, location, device or genre) to get your music in front of the audience you want on their Stream and mobile homepage. Targeting a release can benefit you in many ways. For example, if you’d like to build the hype for your new song in an upcoming city on your tour route before the day comes.
SymphonicMS
If you’re a Symphonic client, you already know how cool our SMS is. Our Symphonic Management System has tons of features available for our clients to make their lives easier every day. Some of which include access to things like detailed analytics from Apple Music, Spotify, Beatport, & more, revenue summaries by partner, artist, and release, and additional details to help you plan your marketing strategy with strong data to back you up.
In simple terms, having multiple useful tools in your music marketing toolkit will be necessary. Whether you use one, all, or none of them, they will gradually improve your approach. Also, keeping up to date of the latest improvements and features as they become available is one of the best things you can do as the music industry changes. Until then, good luck on your journey!
